"It's also about other people who like to have fun
and are passionate about having outdoor adventures."

After 12 years in the bicycle business and 6 of those years as a successful shop owner/operator I decided I'd had enough fun and sold my business. I have been a Civilian Joe working in Corporate America ever since. No complaints, mind you. I love my job, but I missed the sports industry just the same.
A few years ago I decided to scratch the itch again, but this time I was determined to avoid the pitfalls that had kept me up nights in my prior life: financial pressure, high overhead, difficult vendor quotas and punishing retail hours. Avoiding those same stressors lead to the creation of BOATSNBIKES.COM.
Today, I am back in the outdoor sports business (LITE) but this time it's all about fun and the passion for being outdoors. It's also about other people who like to have fun and are passionate about having outdoor adventures.
There is no pressure to make money this time. The overhead is minimal and I only sell things that I personally like. I work the business during hours that fit my life but it never actually feels like work.
Perhaps most importantly I can really help people find something THEY are passionate about, too. No sales agenda. No pressure. No BS.
This time I am having nothing but fun, I have cool toys to play with and I sleep well (most nights).
Have Fun!
Mark Elson
A few years ago I decided to scratch the itch again, but this time I was determined to avoid the pitfalls that had kept me up nights in my prior life: financial pressure, high overhead, difficult vendor quotas and punishing retail hours. Avoiding those same stressors lead to the creation of BOATSNBIKES.COM.
Today, I am back in the outdoor sports business (LITE) but this time it's all about fun and the passion for being outdoors. It's also about other people who like to have fun and are passionate about having outdoor adventures.
There is no pressure to make money this time. The overhead is minimal and I only sell things that I personally like. I work the business during hours that fit my life but it never actually feels like work.
Perhaps most importantly I can really help people find something THEY are passionate about, too. No sales agenda. No pressure. No BS.
This time I am having nothing but fun, I have cool toys to play with and I sleep well (most nights).
Have Fun!
Mark Elson